Re-writing the Rules with Optimization
Machinery Link is “Re-writing the Rules” about owning farm equipment. Today, machinery operating and ownership expenses account for nearly 40 percent of a producer’s total annual production costs. And the cost of owning agricultural equipment increases each year.
The MachineryLink Innovation Ag Equipment Program provides producers with popular name-brand combines. MachineryLink’s fleet of machines allows them to provide their customers with the size, model, and equipment features that best fit their farming operation.
MachineryLink manages transportation, scheduled delivery, maintenance, and parts, supported by professional operations, transportation, logistics, and field service teams. Combines move efficiently and dependably across the country between producers as harvest seasons progress.
Profit Point supports this process with a unique optimization approach for the logistics and delivery of the combines. The solution integrates world-class optimization, with state-of-the-art visualization and mapping software, allowing MachineryLink to rebalance their combine to customer assignments during the season. The system accommodates new customers and weather related delays, both issues that had upset their schedules in the past. Jim Bramlett, VP of Operations says: “This system is great; it allows us to increase our asset utilization, while maintaining excellent customer service.” Machinery Link is helping farmers lower their costs, and Profit Point is pleased to help them do it.