SUPPLY CHAIN OPTIMIZATION JOURNAL
   

 

Monday, March 31, 2008

Multi-mode Transportation Optimization

Speed is a common measure for many of today's supply chains. We all want to know how quickly we can respond to the customer's request. Speed of response is one of the main drivers behind the current thinking on the Demand Driven Supply Network (DDSN) and many other recent supply chain innovations. One important thing about "speed" is that it comes in at least two flavors, "fast" and "slow". Many of today's best supply chains use both. A key supply chain opportunity is to know when to use which speed for transportation to meet customer service targets at the lowest total cost.

You might ask yourself, "Why, if my supply chain is supposed to be quick to respond to customer requests, would I want to include any speed other than "fast?" One "fast" answer is cost. We see this cost almost every day in our personal lives as well as our professional lives. When we purchase something off the internet, we always have the choice of "standard shipping" for a certain price (sometimes free) for delivery in a few days, or "premium shipping" that can have the package on our doorstep the next morning. However, this next-day service almost always costs us more. Likewise, when a supply chain professional chooses rail for his/her long-distance shipments the costs are substantially lower than they would have been for truck, but at the cost of a longer transit time.

Because of this cost differential, many of today's supply chains use multiple modes (fast and slow) of transportation. The slower mode of transportation is usually applied to lower cost materials that have a longer shelf life and are consumed in a predictable pattern. That is, their demand can be reasonably accurately forecasted. However, in practice there are often significant numbers of shipments of this same material that are made using faster, more expensive modes of transportation. Why is this, and how can we minimize it in our supply chains?

A major factor contributing to the freight premium seen in these types of lanes is the fact that most supply chains are planned with "steady state" in mind, using average demands, average transit times and average supply capacities. Steady state looks great on paper, but rarely happens for prolonged periods in the real world. Thus, we find that natural variation in customer demand, transit time or manufacturing capacity can create low inventory situations that require expedited shipments to avoid a stock-out. In addition, unplanned surges in demand, transportation interruptions (like port congestion, strikes or storms) and temporary shortfalls of supply perturb the system and push us to expedite shipments that are supposed to move by a cheaper mode of transportation.

Reducing the premium freight caused by the natural variation in demand, transit time and supply should happen at the supply chain design stage. Using the right blend of statistics, modeling and experience will result in a much more robust supply chain that balances the additional cost of inventory, and logistics assets against the high cost of premium freight. Dealing with the issue of large, unanticipated perturbations to the supply, demand and transit times is another kettle of fish.

This issue may best be explored by using an example. Profit Point was retained by a large specialty materials manufacturer to help solve this precise problem. The specialty materials company manufactured a number of key raw materials at a large, integrated site on the US Gulf Coast. From there, they were shipped to nine company locations around the US and Canada as well as to a number of external customers. Although there were multiple products manufactured at the site, the level of integration among the products was such that an upset in one part of the process could impact the supply of a number of these raw materials. The preferred mode of transportation for all of the material was by rail in tank cars. However, each year the company was spending millions of dollars in premium freight to move the materials by tank truck to the very same sites. The root causes for the premium freight were:
1. The manufacturing site was required to operate very close to its instantaneous maximum capacity to meet demand. Thus, any small interruptions in supply had large ripple effects through the system because "catch-up capacity" was almost non-existent to rebuild inventory. (This is why you need significantly more inventory when you operate so close to capacity, but that's the subject of a future article. )

2. Rail transit times were extremely variable, particularly to sites in the Far West.
Because neither of these problems would be solved in the foreseeable future, we needed to develop a customized solution that would minimize their premium freight costs while continuing to deal with the ongoing perturbations in the supply chain. In other words, how could we manage the transition from all rail shipments to partial or full truck shipments and back to rail at the minimum cost while meeting customer service requirements?

Using a customized heuristic algorithm, Profit Point developed a finite capacity scheduling application that created a product/customer-site specific schedule of tank cars and tank trucks that maintained minimum safety stocks at the nine company site and met customer service goals for the external customers while minimizing the total freight spend. With this new tool, the manufacturer cut the premium freight cost dramatically and improved overall customer service.

With the tool, the scheduler could create much better schedules in a fraction of the time required with the spreadsheet approach she had been using. (Those of us who have worked on the plant floor remember that "optimum" can be loosely defined as "the first schedule that works," when you're up to your eyeballs in alligators with people calling to find out when they're going to receive their next shipment. The new scheduling algorithm was able to look at hundreds of schedules that would work and choose the best one.) She was able to quickly orchestrate the moves of certain lanes into trucks and then back into rail cars as conditioned changed either on the supply side or on the transit-time/demand side of the process.

If you'd like to find out more about managing multiple transportation modes in common lanes in your supply chain, please call us at (866) 347-1130, or send us an e-mail using the following link: http://www.profitpt.com/contact.asp.

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Wednesday, December 19, 2007

Re-writing the Rules with Optimization




Machinery Link is "Re-writing the Rules" about owning farm equipment. Today, machinery operating and ownership expenses account for nearly 40 percent of a producer's total annual production costs. And the cost of owning agricultural equipment increases each year.

The MachineryLink Innovation Ag Equipment Program provides producers with popular name-brand combines. MachineryLink's fleet of machines allows them to provide their customers with the size, model, and equipment features that best fit their farming operation.

MachineryLink manages transportation, scheduled delivery, maintenance, and parts, supported by professional operations, transportation, logistics, and field service teams. Combines move efficiently and dependably across the country between producers as harvest seasons progress.

Profit Point supports this process with a unique optimization approach for the logistics and delivery of the combines. The solution integrates world-class optimization, with state-of-the-art visualization and mapping software, allowing MachineryLink to rebalance their combine to customer assignments during the season. The system accommodates new customers and weather related delays, both issues that had upset their schedules in the past. Jim Bramlett, VP of Operations says: "This system is great; it allows us to increase our asset utilization, while maintaining excellent customer service." Machinery Link is helping farmers lower their costs, and Profit Point is pleased to help them do it.

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Tuesday, December 18, 2007

SuperShuttle Introduces "Auto Routing" for Quicker Pick Up and Delivery

SuperShuttle introduces "Auto Routing" for Quicker Pick Up and Delivery to most of the nation's largest Airports

Profit Point, MapInfo and SuperShuttle team up to provide the ultimate in Passenger Customer Service

PHOENIX - (December 18, 2007) - SuperShuttle just made getting to the airport and home easier with the introduction of "Auto Routing" a unique system for the delivery of real live people to and from most of the nation's leading airports. Auto Routing is the brain child of Profit Point, Pitney Bowes MapInfo and SuperShuttle coming together to create a state-of-the-art pick up and delivery system for people that allows for the most efficient routing of SuperShuttle customers yet.

Profit Point, Pitney Bowes MapInfo and SuperShuttle created this programming capability which integrated their individual systems in to the centralized dispatch capabilities at SuperShuttle to provide passengers with a quicker and less complex pick up system for SuperShuttle customers nationwide. "Auto Routing" will reduce the pick up times, less time spent on the shared-ride vans for customers and quicker turn around at the airports overall.

"This has been a true team effort," said Mike Hogan, Chief Technology Officer for SuperShuttle International. "The functionality of 'Auto Routing' is different than the typical delivery optimization of packages since we're essentially delivering people. Packages don't mind sitting in the delivery truck and going out of their way a bit. People, on the other hand, don't like to be on the van too long, go to far out of their way, or backtrack to the airport. This new system actually delivers a whole new 'on-time' delivery system for our customers."

Basically, "Auto Routing" can route each drivers entire day's work in less than a minute whereas it would take a dispatcher anywhere from four to eight hours to accomplish the same.

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Profit Point, Inc.
Profit Point is about the "Science of Better," specializing in the improvement of a broad range of complex business processes in several industries. Profit Point's solutions provide immediate benefits using cost-effective technology improvements with Targeted Software and focused consulting services. Please go to www.profitpt.com for more information.


SuperShuttle International, based in Phoenix, AZ is a division of Veolia Transportation On Demand and a subsidiary of Veolia Environment (Euronext: VIE, NYSE: VE). SuperShuttle serves 27 airports, carrying more than eight million passengers a year. Airports served by SuperShuttle include some of the largest in the country including Los Angeles, New York, Dallas/Ft. Worth, Washington, D.C. and Miami. Please go to www.supershuttle.com for more information.

Veolia Transportation, Inc.
Veolia Transportation is the leading provider of passenger ground transportation services on the North American continent, operating bus, rail, taxi, shuttle and para-transit systems in over 120 locations in the US and Canada. Veolia Transportation entered the North American market in 2001 and has quickly expanded to a national presence, with over 16,000 employees and annual revenues approaching $1 billion.

To learn more about how Profit Point can help improve your transportation and routing, contact us here:

(866) 347-1130 or
(435) 487-9141

Send us an Email

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Wednesday, March 17, 2004

Optimized Routing and Transportation with Profit Vehicle Router

Profit Vehicle Router (PVR) is a sales and distribution territory planning application as well as an operational routing application. The software helps distributors save money by cutting the time needed to develop sales/distribution territories and schedules, as well as reducing delivery miles and the number of delivery vehicles and drivers needed. PVR helps you plan optimal delivery or sales route territories, cycle-day territories (what days each site will receive deliveries), and daily routes from a distribution center or office, thereby improving customer service, employee productivity and ultimately increasing profits.

PVR Assigns Your Customers to Efficient Route Territories
Go from chaos to organized in minutes. Create new territory assignments:
  • As customers are added or deleted
  • Or as often as you desire.
Suitable for both operational and planning purposes, streamlines your route-planning process, using computer-aided technology to:
  • Reduce the staff time required to determine the optimal territories and routes,
  • Reduce the number of delivery miles and delivery time, and
  • Decrease the number of delivery vehicles and drivers you need.
PVR combines familiar tools such as Microsoft Access, Excel, and MapPoint with advanced proprietary routing algorithms to ensure high-quality solutions.

To learn more about how Profit Point can help improve your vehicle routing and transportation systems, contact us here:

(866) 347-1130 or
(435) 487-9141

Send us an Email

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